The real estate industry is catching on to a trend that has already swept through many U.S. industries, that more clients, paying less makes for more profit.

This dynamic new model is taking hold in the state of Florida as people in the business are witnessing the growing success of mortgage brokers charging between 2 and 4 percent commission on each sale, well blow the industry standard.

The traditional companies are crying foul, saying that while you may be getting a lower price, these companies do not have the resources to look after your individual needs. It remains to be seen who will eventually come out on top of this battle.

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